TV Ads, 360 Degree Marketing, and Seals at Search Engine Strategies
Posted by IdeaStar @ September 5, 2007Online Marketing Manager Steve Lamb recently returned from Search Engine Strategies in San Jose. This is the premier event for search engine marketing and optimization.
“The biggest thing that I really already know, but didn’t really understand its importance, is that our clients really need to have a 360 degree approach to their marketing,” Steve says. “They MUST close the loop with search and online marketing if they want to reach their potential target audience.”
He was also impressed with Google TV Ads. It’s still in Beta, but it’s sure to cause quite a stir in the TV ads market.
for conference attendees. We’re not sure if Steve actually dunked the Google Guy.
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